Simple search engine optimisation techniques

At first sight effective SEO is very difficult to understand. However, with little ideas and few programming skills will make your SEO website much easy to use and handle. The life of the website depends on the traffic that it creates i.e. the number of people visiting the web pages. The web pages receive more traffic only because of two reasons. They are 1. They must be more targeted or 2. They must be free. The toughest part in the website is getting the top rank in the search engine. This article will help you in giving some tips on the search engine optimisation techniques.

The first one is the Meta tags. This is very famous and many people would know about this and some may be using this Meta tags in your website. In this let us see how to use the Meta tags effectively. We will go through the “title” and the “description” tags alone. These tags are important as they have little merit and no drawbacks. These tags can be placed either at the beginning or at the end and it can also be placed more than once. You should keep in mind that you should not use words like “and”, “or” and “the”. This does not help you in the search engine in any possible way. The keywords play an important role as the ranking of the website depends on the keywords. Keyword weight is the number of times it appears on the page. Keyword density is the ratio of the number of keywords to the number of words in the page.Placing of the navigation links: try to place the navigation links either at the right r at the bottom. Do not place it at the left corner. The search engine will read from the top left to the bottom right. Hence when you place the navigation links in this area then the use of the keywords will become less. Placement of alt tags in the images: the search engine spiders do not have the program to read the images. It can read the pictures by just reading the alt tags. Thus by doing this there is more chance of using the keyword and hence increasing the keyword density. Placement of keywords; the keywords are generally placed at the bottom of the web page. The search engines give more weight to the top page and it also gives more weight to the bottom page. Generally, many people think that if the page is about a particular topic then the keywords should be placed at the top and then spread throughout and should be placed in the conclusion. Anchor text of the links: the anchor text is the original link to the website. It is the link where in the users use to navigate from one page to another. If suppose there are more links with one word then the users come to a conclusion that the subject is about that particular word. With all the five tips you can make sure that the search engine optimisation techniques can be made easier and can be made more effective.

Tags: Search Engine, search engine optimisation, search engine optimisation techniques, simple search

on Wednesday, January 19th, 2011 at 12:30 pm RSS feeds, Traffic maximization, marketing strategy.

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