Web marketing is explained in many books and there are also several articles, blogs and e-books detailing the strategies, techniques and methods used for the same. While on the one hand, there is a lot of literature available, on the other hand, there will be always confusion about how to make progress and get profits. Since millions of websites are being added everyday and many others are entering the internet marketing space, it is very difficult for a website to succeed in the expected way.
The most important thing for a website is traffic or visitors. There may
be hundred other websites offering exactly what you offer. So, you need to do something different to be visible to the traffic. To gain visibility on search engines, you can use search engine optimization and generally, keep adding value to the appearance, information and usefulness of your website. It is also important that you should have consistent traffic. This is very essential for good sales. So, traffic should be high and consistent. This can be a very difficult job.
One of the ways to do this will be to regularize and maintain residual free traffic. This type of traffic ensures a certain consistency that you may never get otherwise. This will not only bring you profits but will also ensure that your website gets a high ranking on search engines.
Most of this residual traffic comes through search engines. So, the first step will be to make your website search engine optimized. There are several factors that can help you with this and you can do it systematically. Read up as much as you can to learn about search engine optimization. In the process, you will need to know about keywords, web design, content, links and backlinks, tags and so on. When these are implemented well, your website will get a top ranking on search engines. This will lead a lot more traffic your way.
So you see, there is nothing like a source from where you can get consistent and heavy traffic daily. You need to implement a lot of measures and you need to set targets every day in increasing order so that you get what you want. These may involve some costs initially but it is all worth it in the end. While there are free ways to get traffic to your page, you also need to know whether they are interested in your products. If not, you will end up having many visitors but few buyers. So, you need to make sure that the people who come to your page are actually looking for your product so that they are also potential buyers.
But the technique for residual traffic does not come easily and once you get it, you can use it again and again. So, the important thing is to get that magic formula. This is what will bring the traffic and the money. While there are many strategies that you can use, there are few that will work and when implemented, will get you increasing number of visitors every day.
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Off site blogConsider making use of blogging platforms such as word press and type pad to post articles that are related to the type of products you will be featuring on your website. These articles should provide useful tips and thought provoking content for your readers that will draw their interest in your website and keep them coming back for more. Again, note that you should not link to your website unless it is complete.Do not ignore the critical role of keywords in search engine rankingKeywords are words that internet users are likely to key in when conducting an online search. They must thus form an integral part of your website traffic growth strategy. Look for at least 15 keywords closely related to the topic covered on your website and find out which ones are more likely to draw attention to your website and have less competition from other websites that could be selling the same thing or covering the same topic. Consider using Google’s webmaster tools to find the most popular keywords entered by end users but that attract low competition.HeadlinesCompelling, short and precise headlines work, while long and complicated are a turnoff. Experts on human psychology and memory retention have discovered that you only have about 10 seconds to capture your visitors’ attention. Therefore, create a headline that will compel them to stay on the website but that is not too wordy and hence confusing. Simplify and refine your website textYour text should be in line with the objectives of your visitors and not your own. When your visitors feel that their needs are addressed on your website they will visit it more often, refer it to others and even make purchases. A pleasant end user’s experience on your website will draw in even more traffic.
This is more like word of mouth publicity and is an effective tool in getting more traffic to your websites. Several companies have used it to good effect and there are many more hoping to gain from it. Viral marketing employs attractive features like a flash game, video, story or anecdote and such things which are sure to be seen by people. The greatest advantage of this viral marketing is that you don’t have to spend much for it but can make quite a lot of money out of it. This is almost like an ideal marketing or advertising scheme whereby returns are much better than the investment. One common feature in viral marketing is tell-a-friend script. This script is usually seen on websites, somewhere towards the end so that if the visitor has been intrigued by what the website has offered, he can recommend it to a friend. This script is introduced at the time of web designing. The media position also makes it easy for people to use the tell-a-friend script. A typical tell-a-friend script contains space for your name and email address and the recipient’s name and email address and it will be sent as an email from the website. But the sender’s name will be yours. So, there is all possibility that the recipient will not consider it spam and will open to see what you have sent. Also, such emails are usually not blocked by the firewalls because it is going in your name and the sender’s name is verified. It is sometime unwelcome and if continued may even annoy a person who is not interested but on the other hand, can bring quite a few people to the website as well. The message sent will be one specially designed for the purpose. This will include details of the company along with the products and services they offer. If there are any special offers at the time, these will also be mentioned. When you use the tell-a-friend script for say five people, you are opening up the possibility of five potential customers. These five people can again tell their friends and the chain continues, growing at every stage. This will automatically mean more traffic for your website. Tell a friend is not a difficult thing to have on your website. You can easily add the program by copy pasting it. So, this should not be missing on your website for any reason. This method requires some patience but is worth it. 
Or to have an option to convert the page from one format to another (e.g. basic html or flash enabled webpage) depending on the speed of users internet connection or the browser they use. There are many websites that have less traffic than they should simply because first time visitors to those sites had an unpleasant experience due to compatibility issues. Have a consistent approach in the placement of pictures and multimedia content. Carefully choose the size of the images as well as the particular location on your page. Go for compressed image formats such as JPEG and GIF – avoid placing images that have a bitmap (BMP) format. BMP images will make it difficult for your web pages to load. Also too many images or poor choice of graphics can confuse your visitors and make it difficult for them to tell apart actual content from adverts. It is okay to use templates, but try and customise them a little to make your site stand out from the rest.Consistently post articles to a reputable article directory sticking to a schedule such as daily or weekly posts. Place a link in the resource box to point interested readers to your website or blog. If you do this regularly, you will see an increase in traffic to your site at minimal cost and effort.Have timeless content on your website or blog. This is content that never goes out of style since it is always relevant. Such content is perfect for attracting traffic because it will be useful to the reader and appear on search engines for a long time. An example of this evergreen content is a blog on How to clean a refrigerator or how to format a hard drive. 
If the outages are long or frequent, the damage to your business reputation may be difficult to recover from. You should plan for the increase as well as sudden bursts of traffic way in advance and if need be, engage a different service provider that would be better able to handle your burgeoning traffic.Which brings us to the next point – it is important that you consistently monitor your website’s performance. Keep tabs on all key statistics ranging from specific web page traffic to current space utilization. This is a job that needs regular attention so you can quickly arrest any matter that threatens to go out of hand. Regularly update the content of your website. Have a schedule you stick that determines whether you post updates daily, weekly or fortnightly. However, do not miss out on opportunities to comment on significant events that affect your industry such as recent legislation or emerging technologies.Ensure your website responds to your clients’ needs and continues to do so even as the numbers grow. This does not mean you should not make any changes to your current content. Rather, you must keep close tabs on market trends and the changing preferences of your clients. Also as the traffic to your site grows, you should consider breaking up your website into sections that cater for the slightly different preferences. While there is nothing wrong with targeting our website towards the profile of the majority of users to your site, you must recognize that future growth and revenue might come from what might for now look like a small niche.Do not stop creating and submitting articles to article directories, something many website owners do when the numbers start to roll in. If anything, you should use your growing revenue to post even more articles with referrals to your website. 
of your page appearing higher up on search results for the keyword.· Register your website with major search engines – Whereas major search engines have a way of finding your website if it is referred to often enough by other websites, proactively registering your website with them places you in a better position to attract traffic immediately after you launch your site. · Article submission – Create content around your products and submit for free it one or more of the several article directories. The major article directories such as ezinearticles.com and articlebase.com get tons of traffic from search engines. Posting a number of articles on such directories with a resource box that links back to your website will see traffic to your page grow. You need only make sure the content of each articles is of high quality and subtly baits the reader to follow the link to your site. · Online discussion forums – These are forums that attract people in the same profession, business or interest in a certain product, where they can have discussions and share mutually beneficial information. If you position yourself as a subject matter expert, it will not be difficult to lead people to your website for more information.· Social networking sites – Unlike discussion forums that will often be dedicated to a particular theme topic, social media has a lot more leeway. You can create a profile for your business and use that to carve out a niche in the social media sphere. With FaceBook now the second most visited website in the world behind Google but ahead of giants such as Yahoo and Bing, businesses can no longer ignore the tremendous reach such sites provide. 
This is more so if you are targeting a popular keyword. Statistics indicate that the most popular keywords take about six months of consistent effort to show up on Google's first page. So in a sense, SEO firms that have experience would have some level of credibility when they promise a first page ranking or your money back – as long as it is within a reasonable time frame. So how do you identify the scam SEO artists who guarantee top page rankings? Well, there are a number of red flags that you should look out for when sifting through ‘guaranteed website traffic' SEO firms. Some of the most obvious indicators of potential scammers are those companies that claim to have a special relationship with Google, agencies that offer to work for far less than the work is normally worth and those that do not provide recourse if they do not meet their end of the bargain. Let us look at these three. In the first case scenario are firms that claim to have the inside scoop on high page rankings when it comes to search engines such as Google. Anyone that tries to sell you this line is lying. Google uses a PageRank algorithm to rank the pages in its search engine index. The algorithm examines several factors around the quality, content and organic linking of the website. The details of the algorithm are not public and any firm claiming to have the inside scoop is stretching the truth to its uttermost limits. The second red flag is cheap rates. SEO work is not only involving but also entails a wide variety of processes. Unless they intend to use black hat techniques which all search engines frown upon, there is no way $10 – $20 per month will cut it. After optimizing site content which is always the first step, back links have to be developed, articles published and press releases made all of which cost time, money and resources. If you want quality, above-board white hat SEO for you company then you need to be prepared to invest a reasonable amount of money.The third red flag is the absence of recourse if you do not get a page one ranking. Before you hire a firm that guarantees you results within a certain period, make sure they offer you something in return in case their offer falls through. The weight of their guarantee should help you gauge their professionalism. 