Dofollow and spam are closely related otherwise there would be no such thing as the ‘nofollow’ attribute.
When is dofollow and comment spam a good thing?
Keywords – Depending on the keywords if they are closely related to my blog and their site checks out okay I will allow the comment. The reason for this is to get some organic traffic off of their keywords. Less work for me.
Affiliate Marketers – First I check out the program and if it seems legit or popular again I allow it. Keywords again are in play here. People pay a lot of money to compete in PPC, and usually the keywords they leave behind is something, someone, somewhere was searching for. Less work for me again!
Twitter Spammers – Please, leave your Twitter profile link on my blog. I could use the followers! Then I can spam you back! Ha ha just kidding. Spammers are acutally too busy spamming to really use Twitter effectively so I don’t mind following them as they only send out five or six Tweets a month.
Repeat Offenders – When the spammers seem to visit often I send them an email or leave a comment on their site asking for a back link. After all my blog is dofollow so it does not hurt to ask.
How to combat anchor text: If someone spamming my blog leaves useful info or is contributing I just rewrite their comment for them, and exclude the anchor text. Everyone is happy!
So see comment spam is not all that bad. You can still offer your readers some dofollow juice and keep your spam audience at bay.
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