For the uninitiated, affiliate marketing can seem not only daunting but also downright confusing. However, even for those that have dabbled in affiliate marketing for a while, the harsh reality that affiliate marketing might not work out as successfully as one had anticipated is something few are ready to deal with.Add to this the perception and reputation that online affiliate marketing involves little more than spam email and affiliate marketers clearly have a lot to deal with. But it is not all doom and gloom – you can make money from affiliate marketing. Problem is that many affiliate marketers ignore some fundamental tips that make or break any affiliate business. 
First, work towards building trust with your target audience by always being honest with them. You should always strive to present an honest opinion of the products and services you are promoting. Give both the pros and cons of these products and be as transparent as possible about it. That is right – if the product or service you seek to promote does not deliver, then consider staying away from it. Remember, it is always easier to lose trust than to gain it.When your audience trusts your recommendations and opinions after comparing your recommendation with the product’s actual performance, they are more likely to believe you and buy virtually any product you endorse. A prominent example of this kind of power ‘affiliate’ power is TV superstar Oprah Winfrey’s Book club where her recommendations have seen book authors become millionaires overnight.Note that you do not necessarily have to highlight every little problem with the product. After all, your goal is to sell – but not at any cost. So pick out the good attributes of the product you are promoting and let the customer know how it will meet their need and benefit them. Do not conceal any substantial drawbacks. Think of ways that the customer can still enjoy the product by mitigating these drawbacks. Ultimately, let them have a clear picture of the product so that they can make an informed decision when making the purchase. When people remember you for your honesty, selling your product is the natural thing to follow. Another useful tip for the affiliate marketer is to avoid hard selling. Now that might sound unusual for someone whose very title includes the word ‘marketing’. But the reality is that readers are more likely to be turned off by hard selling tactics and will steer clear of your website and any products you promote. Thus, your main task is to ignite an interest and a desire in potential customers to actually purchase the products. Do not appear too forceful in promoting your products. Give your readers a relaxed feel and let them be persuaded as they read through your content.Customers should feel like a friend being given an honest recommendation on products by another friend (that is you).
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First, work towards building trust with your target audience by always being honest with them. You should always strive to present an honest opinion of the products and services you are promoting. Give both the pros and cons of these products and be as transparent as possible about it. That is right – if the product or service you seek to promote does not deliver, then consider staying away from it. Remember, it is always easier to lose trust than to gain it.When your audience trusts your recommendations and opinions after comparing your recommendation with the product’s actual performance, they are more likely to believe you and buy virtually any product you endorse. A prominent example of this kind of power ‘affiliate’ power is TV superstar Oprah Winfrey’s Book club where her recommendations have seen book authors become millionaires overnight.Note that you do not necessarily have to highlight every little problem with the product. After all, your goal is to sell – but not at any cost. So pick out the good attributes of the product you are promoting and let the customer know how it will meet their need and benefit them. Do not conceal any substantial drawbacks. Think of ways that the customer can still enjoy the product by mitigating these drawbacks. Ultimately, let them have a clear picture of the product so that they can make an informed decision when making the purchase. When people remember you for your honesty, selling your product is the natural thing to follow. Another useful tip for the affiliate marketer is to avoid hard selling. Now that might sound unusual for someone whose very title includes the word ‘marketing’. But the reality is that readers are more likely to be turned off by hard selling tactics and will steer clear of your website and any products you promote. Thus, your main task is to ignite an interest and a desire in potential customers to actually purchase the products. Do not appear too forceful in promoting your products. Give your readers a relaxed feel and let them be persuaded as they read through your content.Customers should feel like a friend being given an honest recommendation on products by another friend (that is you).Tags: ads for wen traffic, affiliate marketer, affliate marketing for site popularity, blog traffic
on Sunday, February 6th, 2011 at 10:00 am RSS feeds, Traffic maximization, marketing strategy.View the original article here
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The website for the products should carry all relevant information. This includes articles about the products. Through articles, you can explain the product features and specifications. Testimonials are another way of attracting customers. Use testimonials only with the consent of the particular customers.If there could be confusion on how to use the product, include the manual and uses on separate web pages so that the customer is convinced about the product. Give your contact details, especially number, on all pages so that the customer does not have to search for the details. 2) Make a box or section where the visitor can write some of his personal details such as name and email id and ask whether they would be interested in receiving further information about similar products and services. This is a good way to create a list of people to whom you can send newsletters and campaign articles in the future. This is a good way to make them aware of your products from time to time. With so many websites offering similar products, once the visitors leave the page, the chances that they will come back is rather less. However, do this in moderation. Remember not to flood them with information so much that they are annoyed. At the same time, make sure that the content you are sending will make a definite impact. Write about how your product can make their lives easier. ‘Free’ is not a good word to use as spam filters may catch it. 3) It is important that you get traffic which needs your product. This is targeted traffic. This kind of traffic increases your sales possibilities. Else, they will see the website and just move on as they don’t want your product. For this, increase your exposure on forums, e-zine and other directories so that people know what you are offering. Write articles for article sites such as e-zine. At least 2 articles a week, each of not more than 600 words will greatly increase the traffic to your page. These articles are usually read by people who want the products you are offering. Even in the targeted traffic, only a small percentage will buy your product. So, it is important to increase the targeted traffic first. 
The affiliate marketer would then check the website design and if it needs to be made better, do it. A clean and attractive site brings in visitors and the sign-ups also increase. When sign- ups increase, the affiliates also make more money. If the marketer has not listed his programs in the directories showing affiliate programs, then that should be done early on. These directories are helpful in leading people to the programs. Now, the sales and the money made have to be tracked down. For these, he has to check all the orders, by phone or mail, and see whether there are potential orders coming in the future. This is to track the new visitors to the site. An affiliate marketer is also responsible for the ads, button and banner ads and product recommendations for other companies through their website. This needs to be checked and kept track of since it is good income. If any customer or visitor has asked any questions, it is answered without delay. They would not want to wait forever for the reply. The answers should never be unanswered and at least an acknowledgement should be sent out if more time is needed to answer the question. Make everything look professional. There is a chat room, more like a meeting room of affiliates, mostly under the same program. This is a discussion room of sorts where problems and solutions can be discussed. This sharing of problems, advices and solutions helps in healthy growth for all parties involved. Check the newsletters and e-zines that were posted. If these were done many days ago, then update them or write about new and better things. The publication of the marketer will carry this information or articles. These will expose to the world the new products. And in the process, will increase sales. The affiliate marketer cannot do anything alone and in his efforts, he most probably has to thank others who helped the process and the increase sales and profits. Their names and websites need to be mentioned. This will increase your goodwill and also make them keep coming back to you. Newsletters usually carry this information. Sometimes, marketers always have to recommend people who are trying to sell products and want to get noticed by the recommendation of a successful marketer. Your inputs are also needed on sites which speak about how to be successful in affiliate marketing.
