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Want blog traffic? Of course you do. However, before you spend thousands of dollars on getting traffic, do some preparation, to ensure that your money isn’t wasted. Your blog needs to be ready to perform, and few blogs are.
I’ve been blogging for a decade, and over the years I’ve learned that my blogs are just tools. The more thinking and preparation I do, the less I need to focus on traffic. The traffic I need just arrives, and because I’ve prepared, my traffic is targeted, and I achieve excellent conversion rates.
Let’s look at a couple of simple ways in which you can get your blog to perform, so that it’s ready for traffic.
What do you want your traffic to do, once it arrives? Make a list.
Is your blog achieving the results you want now? If it isn’t more traffic isn’t the answer.
One of the simplest, and yet most powerful ways you can increase conversions (sales) on your blog is by creating an About page.
When I’m visiting any site, if I’m interested in what they’re saying, I check the About page. If there’s no About page, it raises an immediate red flag.
My theory on About pages, and why so few sites pay attention to them, is that they’re not thinking from the point of view of their customers.
Your prospects have no idea who you are. Create an About page. Tell them who you are, what you do, how you do it, and why you do it.
A few years ago, a marketing site published a case study which showed that a site had increased conversion rates just by creating an About page.
I believe it, because it makes sense. People do business with people they know, not with strangers, so introduce yourself.
Once your About page is set up, think about your traffic funnel. For many marketers, a traffic funnel is: traffic source (paid or organic) to squeeze page. (A squeeze page is a short page which is set up just to get sign ups to a mailing list; most offer an inducement.)
That’s it. That’s their entire funnel. Years ago, that worked. Today, it doesn’t work.
Everyone’s wary about handing out their email address, and rightly so.
These days, you need to be a little more creative, if you want subscribers. Put yourself in your customers’ shoes, and design a more effective funnel.
Get your blog ready to perform today. Not only will your achieve better results from your current traffic, you’ll also be well prepared for more traffic.
Many bloggers blog full time in their blogging home business, and earn a great income – much more than they could earn at a job.
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Tagged as: blog, blog traffic, blogger, how to blog, make money blogging, more traffic, trafficView the original article here
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