How to push your site traffic higher for free

Once you establish a business website, you cannot run away from the fact that you do need targeted traffic to your site. Engaging an SEO expert to assist you or completely take charge would ordinarily be the way to go. But this costs money and if you are a small business, there just might not be a budget for that. However, if you are working with a tight budget, there are a number of ways you can draw in the numbers without having to pay a cent for it. And if executed well, such methods could negate the need to pay for SEO.

·         Keyword optimization – This is probably the most important method of bringing traffic to your website for free. Identify keywords that best resonate with your product and work them into the content of your website. When search engine bots scan your website, they will be on the lookout for such words and will increase the likelihood of your page appearing higher up on search results for the keyword.

·         Register your website with major search engines – Whereas major search engines have a way of finding your website if it is referred to often enough by other websites, proactively registering your website with them places you in a better position to attract traffic immediately after you launch your site. 

·         Article submission – Create content around your products and submit for free it one or more of the several article directories. The major article directories such as ezinearticles.com and articlebase.com get tons of traffic from search engines. Posting a number of articles on such directories with a resource box that links back to your website will see traffic to your page grow. You need only make sure the content of each articles is of high quality and subtly baits the reader to follow the link to your site.

·         Online discussion forums – These are forums that attract people in the same profession, business or interest in a certain product, where they can have discussions and share mutually beneficial information. If you position yourself as a subject matter expert, it will not be difficult to lead people to your website for more information.

·         Social networking sites – Unlike discussion forums that will often be dedicated to a particular theme topic, social media has a lot more leeway. You can create a profile for your business and use that to carve out a niche in the social media sphere. With FaceBook now the second most visited website in the world behind Google but ahead of giants such as Yahoo and Bing, businesses can no longer ignore the tremendous reach such sites provide.

Tags: article submission, internet marketing, keyword tools, listing in search engines, long tail keywords, online discussion forums, relevant keywords

on Thursday, January 20th, 2011 at 5:44 am RSS feeds, Traffic maximization, marketing strategy.

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