What does Organic SEO entail?

In SEO, you can choose to go inorganic (best exemplified by Pay Per Click advertising) or organic. Organic SEO is also known as natural search engine optimization. Organic SEO is the process of growing a website’s visibility on search engines by using specific keyword phrases. The difference between organic and inorganic SEO is that in organic SEO, you do not have to pay the search engine.

The amount of traffic you can draw in from organic SEO all depends on how well you execute it. Organic SEO takes a longer time to take your page to the top of search engines than PPC but its results are longer lasting and much cheaper in the long run. The following are some of the key steps of organic SEO.

·         Researching for keywords – This is the process of searching for the words that are most likely to be used by persons carrying out a search for your kind of product on the web. The ideal keyword is not only determined by the amount of searches it attracts each month. You must also factor the competition it attracts. The more the competition for a particular keyword, then the less likely you are to make an impact. Find a keyword that balances the two – substantial number of searches but low or modest competition.

·         On-page content optimization – This is the stage where you develop content on your website around your business and the products you sell. Such content may include a description of the products as well as general but relevant information. Make sure your website content contains the keyword you settled for as well as slight variations of it. Ideally, keyword density should be kept at between 1% and 2%.

·         Off-page content optimization – This is best demonstrated by the use of article submission directories. Article submission directories allow you to freely post content and then include a resource box where you can give readers a summary of your business and the products you sell. The resource box will also include a link to your website for additional information. If your articles are informative and professional, many readers will be willing to go to your website and may eventually make a purchase.

Off page optimization also includes regularly issuing online press releases especially when you are launching a new product or moving into a new area of business. Make use of Web 2.0 technologies such as social networking websites (e.g. FaceBook, Twitter and MySpace) and blogs (e.g. Blogger.com).

While organic SEO is for the most part free, you should consider contracting an SEO expert when starting out. That way, you can avoid the mistakes that might inadvertently see your site penalized. Once you get familiar with the process, you can carryon on your own.

Tags: keyword research, Off page optimization, Off-page content optimization, On-page content optimization, organic SEO, Pay Per Click advertising, seo

on Friday, February 4th, 2011 at 11:52 am marketing strategy.

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