Affiliate marketing tips that many internet entrepreneurs ignore

For the uninitiated, affiliate marketing can seem not only daunting but also downright confusing. However, even for those that have dabbled in affiliate marketing for a while, the harsh reality that affiliate marketing might not work out as successfully as one had anticipated is something few are ready to deal with.

Add to this the perception and reputation that online affiliate marketing involves little more than spam email and affiliate marketers clearly have a lot to deal with.  But it is not all doom and gloom – you can make money from affiliate marketing. Problem is that many affiliate marketers ignore some fundamental tips that make or break any affiliate business.

 

First, work towards building trust with your target audience by always being honest with them. You should always strive to present an honest opinion of the products and services you are promoting. Give both the pros and cons of these products and be as transparent as possible about it. That is right – if the product or service you seek to promote does not deliver, then consider staying away from it. Remember, it is always easier to lose trust than to gain it.

When your audience trusts your recommendations and opinions after comparing your recommendation with the product’s actual performance, they are more likely to believe you and buy virtually any product you endorse. A prominent example of this kind of power ‘affiliate’ power is TV superstar Oprah Winfrey’s Book club where her recommendations have seen book authors become millionaires overnight.

Note that you do not necessarily have to highlight every little problem with the product. After all, your goal is to sell – but not at any cost. So pick out the good attributes of the product you are promoting and let the customer know how it will meet their need and benefit them. Do not conceal any substantial drawbacks. Think of ways that the customer can still enjoy the product by mitigating these drawbacks. Ultimately, let them have a clear picture of the product so that they can make an informed decision when making the purchase. When people remember you for your honesty, selling your product is the natural thing to follow.  

Another useful tip for the affiliate marketer is to avoid hard selling. Now that might sound unusual for someone whose very title includes the word ‘marketing’. But the reality is that readers are more likely to be turned off by hard selling tactics and will steer clear of your website and any products you promote. Thus, your main task is to ignite an interest and a desire in potential customers to actually purchase the products. Do not appear too forceful in promoting your products. Give your readers a relaxed feel and let them be persuaded as they read through your content.

Customers should feel like a friend being given an honest recommendation on products by another friend (that is you).

Tags: ads for wen traffic, affiliate marketer, affliate marketing for site popularity, blog traffic

on Sunday, February 6th, 2011 at 10:00 am RSS feeds, Traffic maximization, marketing strategy.

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