For example, when we are selecting the format for the adsense code. Suppose I’d like to place Banner format (468 x 60) on top of the main column. That means the width of the main column must at least have 468px width.
Here is how you can find out the width of the header, main column or sidebar of your blog:
1) Find the following codes in the template editor:
(A faster way to do it is by using text search: Click Ctrl+F then type the keyword to be found: #header-wrapper, #main-wrapper, sidebar-wrapper).
#header-wrapper {
width:660px;
margin:0 auto 10px;
border:1px solid $bordercolor;
}
#main-wrapper {
width: 410px;
float: left;
word-wrap: break-word; /* fix for long text breaking sidebar float in IE */
overflow: hidden; /* fix for long non-text content breaking IE sidebar float */
}
#sidebar-wrapper {
width: 220px;
float: right;
word-wrap: break-word; /* fix for long text breaking sidebar float in IE */
overflow: hidden; /* fix for long non-text content breaking IE sidebar float */
}
2) Based on the above, the width of the header, the main column, the sidebar are 660px, 410px, and 220px, respectively.
So, in this case, if you want to place an adsense in Banner format (468 x 60) on top of the main column, it’s not enough. You need to expand the width of the main column to (at least) 470px.
In the next post, I’ll show you how. Stay tuned! :)
NOTE:
Some Blogger templates may have different “names” for the sidebar. The above example is the codes from standard (2-column) Minima template. In this template, the sidebar is shown as: “#sidebar-wrapper”.
Other templates which have 3 columns (with 2 sidebars) may use other “names” such as:
a) “#right-sidebar-wrapper” and “#left-sidebar-wrapper”
b) “.sidebar-wrapper”
c) “#sidebar-wrapper” and “#new-sidebar-wrapper”
Therefore, for sidebar, when you’re searching the codes using Ctrl+F, just use “sidebar-wrapper” as the text to be found.
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This is more like word of mouth publicity and is an effective tool in getting more traffic to your websites. Several companies have used it to good effect and there are many more hoping to gain from it. Viral marketing employs attractive features like a flash game, video, story or anecdote and such things which are sure to be seen by people. The greatest advantage of this viral marketing is that you don’t have to spend much for it but can make quite a lot of money out of it. This is almost like an ideal marketing or advertising scheme whereby returns are much better than the investment. One common feature in viral marketing is tell-a-friend script. This script is usually seen on websites, somewhere towards the end so that if the visitor has been intrigued by what the website has offered, he can recommend it to a friend. This script is introduced at the time of web designing. The media position also makes it easy for people to use the tell-a-friend script. A typical tell-a-friend script contains space for your name and email address and the recipient’s name and email address and it will be sent as an email from the website. But the sender’s name will be yours. So, there is all possibility that the recipient will not consider it spam and will open to see what you have sent. Also, such emails are usually not blocked by the firewalls because it is going in your name and the sender’s name is verified. It is sometime unwelcome and if continued may even annoy a person who is not interested but on the other hand, can bring quite a few people to the website as well. The message sent will be one specially designed for the purpose. This will include details of the company along with the products and services they offer. If there are any special offers at the time, these will also be mentioned. When you use the tell-a-friend script for say five people, you are opening up the possibility of five potential customers. These five people can again tell their friends and the chain continues, growing at every stage. This will automatically mean more traffic for your website. Tell a friend is not a difficult thing to have on your website. You can easily add the program by copy pasting it. So, this should not be missing on your website for any reason. This method requires some patience but is worth it. 
For businesses, building a good opt-in list is most important. It is true that only some people go for subscription to promotional material. But, those who do are the ones really interested in knowing about the products and services. To maintain these customers, the mails you sent out, the newsletters and the other material, should be really good. Your opt-in list can be used to make more money than you think. Here are some of the things you can do. 1. Put ads on your list. Depending on the subscribers you have managed to get, corporations will pay to accommodate their ads on the list. For this, you should not sell or rent your lists. But, you can still take ads of companies on your list. This means that your newsletters or any other correspondence you sent out will carry the ads and this is extra money. 2. Tie up with companies that are related in business to yours in any way. For this, you may have to include a sentence or two and a link to their pages on your newsletters. Every click in this case is paid to you; it’s called pay for performance.3. In case you guide readers of your newsletters to other companies and these customers buy something from them, you can ask for some commission for the same. After all, you have facilitated the sale and it makes sense to get paid for it.4. You can also sell products of other companies on your site. For this, you will have to place the description along with photos of the product and if they buy, you can inform the company about it. Decide the percentage of the sales amount you will get in each sale. 5. In your newsletters, put up information about e-books and facilitate the sales. These can be a set of articles, manuals or any such compilation which people are bound to find useful. 6. Encourage people to refer a friend or bring other people into the network. A large list will bring in more revenue. 7. Subscribers to your list are people who really need information. So, they are even ready to pay for it. Include loyalty programs and even partnership deals with your subscribers. 
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